In October 2018 Sarah Mason joined LIFF as Executive Director. In addition to working with numerous festivals worldwide including AFI Fest, Sundance, Comic-Con International, the Dublin Film Festival, Sarah has an established career as global marketer and strategist for the entertainment and technology industries. Sarah has led global marketing campaigns and events for Apple, Canon, Sony, RED Digital Cinema, HP, Adobe and more. She has built strategic alliances between organizations such as The American Film Institute (AFI) and Boston University and technology companies leading to in-kind gifts and ongoing scholarship projects.
Sarah is also an established writer and media producer. She holds degrees in Broadcasting and Film and Screenwriting from Boston University. She has written for television, film and published many film reviews and articles including a biography of famed Film Critic, Pauline Kael featured in the published anthology, American Women Writers: A Critical Reference Guide from Colonial Times to the Present.
In 2015 Sarah established The HMC Network, an online media and podcast network. The HMC has given a platform for filmmakers, writers, podcasters and digital storytellers and brought future technologies including, Virtual Reality, Augmented Reality, Artificial Intelligence and other dynamic experiences to film festivals, conventions and events all over the world. Through partnerships she built with San Diego International Comic-Con, Oculus, HTC, Samsung and others, Sarah developed an Augmented Reality Smartphone application for film tourism allowing travelers to map filming locations around the world for their favorite movies and television shows.
Sarah’s commitment to mentorship started early. In 2000 she created The Payson Road Organization, a collaborative online writing project and community for people struggling with eating disorders. Her work with Payson Road led to collaborating with the late Senator Paul Wellstone on the critical legislation,The Paul Wellstone and Pete Domenici Mental Health Parity and Addiction Equity Act (MHPAEA). Sarah has since founded several other mentorship projects including CAKE, Creative Arts for Kids Expression, an after-school arts mentoring project pairing kids with professionals now in its 10th year.